When you buy food, you check the ingredients list to make sure everything inside is up to your standards. What if we could do the same with construction materials? We could dramatically decrease people’s exposure to dangerous chemicals just by knowing what’s in the products around us. Dr. Patricia DeMarco invites James Connelly to discuss his work with the International Living Future Institute. He asserts that environmentalists should work with business leaders to come up with business-minded, environmentally sustainable solutions to the challenges we face.