Cross-border groups like the Coalition for Justice in the Maquiladoras helped workers organize independent unions at Sony, Alcoa, Custom Trim, and Sara Lee plants along the Mexico-U.S.
The election isn't the hard part. I know that sounds wrong. Everybody treats the NLRB vote like the finish line, the climax of the whole union organizing campaign. But here's what nobody tells new organizers: roughly 80% of campaigns that win an election still fail to secure a first contract.
The original consumer movement wasn't about feeling good at checkout. It was about power: who has it, who doesn't, and how ordinary people buying ordinary things could shift the balance toward workers.
When you buy union made products, you're directing money toward companies that pay fair wages, provide healthcare, and maintain safe working conditions. When you don't, you're often funding the opposite.